Ich habe da gestern diesen Interesannten Text aus der New York Times über Nintendo gefunden.
Leider ist er auf Englisch aber ich kann ja mal versuchen zu übersetzen.
Manche können ihn vielleicht noch nicht richtig verstehen (siehe mich
) die müssen dann noch ein bischen warten biss ich den Text übersetzt habe.
Wird aber nicht so lange dauern. Heute, Morgen oder garnicht.
Aus dem Bussines Teil der New York Times:
Nintendo picks creativity
By Robert Levine May 24, 2005 The New York Times
At the Electronics Entertainment Expo in Los Angeles last week, the demonstration booth for Nintendo seemed like an island of innocence amid digitized gunfire.
While most game publishers showed sequels, sports simulations and shooting games, Nintendo promoded, among other games, “Nintendogs.” It lets players raise and train virtual pets on the Nintendo DS, the dual-screen hand-held game maschine released last year.
Deverloped by Shigeru Miyamoto, who created the “Mario Brothers” and “Legend of Zelda” franchises, “Nintendogs” is exactly the kind of game the company is known for: addictive, odd and more than a little cute. Nintendo´s Game Boy and DS systems dominate the market for hand-held games.
But the focus at the expo last week was on consoles, where Nintendo lags.
In part because of its image as a console for children, Nintendo´s GameCube has only 20 percent of the market in the United States, trailing the PlayStation 2 from Sony by a large margin and the Xbox from Microsoft by a smaller one, according to the NPD group, a market research firm.
But the company said that in its past two fiscal years, its operating marginwas about 25 percent. Sony´s games has lost money. Last week, Sony underveiled its PlayStation 3 and Microsoft showed off its Xbox 360, both of which will feature high-definition video and impressive processing power.
When Nintendo introduced its next console, the Revolution, it avoided talking about specifications but implicity conceded that the machine might be less technically impressive than its competitors.
Instead of superior technology, said Satoru Iwata, the president of Nintendo, the company plans to set itselfe apart as it has in the past, with imaginative games. The company is the second-largest game seller in the United States, behind Electronic Arts.
But that advantage could be hard to maintain as consumer tastes change. Over the past five years, “Mario” has lost market share to the thugs of “Grand Theft Auto” as the audience for video games has gotten older and the games themselves have moved into the main-stream of pop culture.
The Revolution will move Nintendo even further away from the other two consol makers.
But even with its own popular titles, Nintendo will need support from outside game makers.
“For a company like Activision, it´s less about the market share and more about the economic model,” said Kathy Vrabeck, president of Activision Publishing.
“This is an industry where younger consumers aspire up,” said Reggie Fils-Aime, executive vice president of sales and markering at Nintendo of Amerika, and any machine seen as a mere toy could be shunned.
He pointed out that releases like “The Legend of Zelda” appealed to hard-core games in their 20s and 30s, some of whom played the early games when theiy were children.
Nintendo hopes to expand its market share by drawing in people who are not traditional gamers with products that are not traditional gamers.
In effects, Nintendo is betting that the games of the future will not demand more power than the Revolution delivers, said Michael Pachter, a research analyst at Webbush Morgan Securities. “But I
think they´re wrong,” he said. “It´s a macho business.”
Und was haltet ihr davon?
Mir gefällt der Text im gewissen maße. Da steht vieles drin was mir nicht so richtig gefällt z.B. das Nintendo nur 20 % der Marktwirtschaft einnimmt und das nicht mehr so auf Traditionnelle Spiele gesetzt wird.
Leider ist er auf Englisch aber ich kann ja mal versuchen zu übersetzen.
Manche können ihn vielleicht noch nicht richtig verstehen (siehe mich
) die müssen dann noch ein bischen warten biss ich den Text übersetzt habe.Wird aber nicht so lange dauern. Heute, Morgen oder garnicht.
Aus dem Bussines Teil der New York Times:
Nintendo picks creativity
By Robert Levine May 24, 2005 The New York Times
At the Electronics Entertainment Expo in Los Angeles last week, the demonstration booth for Nintendo seemed like an island of innocence amid digitized gunfire.
While most game publishers showed sequels, sports simulations and shooting games, Nintendo promoded, among other games, “Nintendogs.” It lets players raise and train virtual pets on the Nintendo DS, the dual-screen hand-held game maschine released last year.
Deverloped by Shigeru Miyamoto, who created the “Mario Brothers” and “Legend of Zelda” franchises, “Nintendogs” is exactly the kind of game the company is known for: addictive, odd and more than a little cute. Nintendo´s Game Boy and DS systems dominate the market for hand-held games.
But the focus at the expo last week was on consoles, where Nintendo lags.
In part because of its image as a console for children, Nintendo´s GameCube has only 20 percent of the market in the United States, trailing the PlayStation 2 from Sony by a large margin and the Xbox from Microsoft by a smaller one, according to the NPD group, a market research firm.
But the company said that in its past two fiscal years, its operating marginwas about 25 percent. Sony´s games has lost money. Last week, Sony underveiled its PlayStation 3 and Microsoft showed off its Xbox 360, both of which will feature high-definition video and impressive processing power.
When Nintendo introduced its next console, the Revolution, it avoided talking about specifications but implicity conceded that the machine might be less technically impressive than its competitors.
Instead of superior technology, said Satoru Iwata, the president of Nintendo, the company plans to set itselfe apart as it has in the past, with imaginative games. The company is the second-largest game seller in the United States, behind Electronic Arts.
But that advantage could be hard to maintain as consumer tastes change. Over the past five years, “Mario” has lost market share to the thugs of “Grand Theft Auto” as the audience for video games has gotten older and the games themselves have moved into the main-stream of pop culture.
The Revolution will move Nintendo even further away from the other two consol makers.
But even with its own popular titles, Nintendo will need support from outside game makers.
“For a company like Activision, it´s less about the market share and more about the economic model,” said Kathy Vrabeck, president of Activision Publishing.
“This is an industry where younger consumers aspire up,” said Reggie Fils-Aime, executive vice president of sales and markering at Nintendo of Amerika, and any machine seen as a mere toy could be shunned.
He pointed out that releases like “The Legend of Zelda” appealed to hard-core games in their 20s and 30s, some of whom played the early games when theiy were children.
Nintendo hopes to expand its market share by drawing in people who are not traditional gamers with products that are not traditional gamers.
In effects, Nintendo is betting that the games of the future will not demand more power than the Revolution delivers, said Michael Pachter, a research analyst at Webbush Morgan Securities. “But I
think they´re wrong,” he said. “It´s a macho business.”
Und was haltet ihr davon?
Mir gefällt der Text im gewissen maße. Da steht vieles drin was mir nicht so richtig gefällt z.B. das Nintendo nur 20 % der Marktwirtschaft einnimmt und das nicht mehr so auf Traditionnelle Spiele gesetzt wird.
Dafür dank dir ist mein Text jetzt besser zu lesen.